Campaigns, programs and content.

I'm a fractional marketing strategist with 6+ years of experience across creator marketing, content and social. I help consumer and eCommerce brands connect strong strategy and creative thinking with measurable business outcomes.

My experience spans the full creator marketing lifecycle, from strategy, creator sourcing and partnerships to negotiation, briefing, creative direction, campaign execution, UGC, reporting and optimisation. I've worked across everything from gifting and seeding to always-on programs, paid partnerships, product launches and large-scale creator campaigns.

Today, I work with brands both strategically and hands-on, whether that means building marketing strategy from the ground up, leading campaigns end-to-end, sharpening content and social direction or creating the systems and processes an internal team needs to scale it.