How I can help
Services
From strategy to the
systems that make
marketing scale.
I work across creator marketing, content, social and fractional leadership, helping brands turn strategy into clear direction, strong execution and scalable systems.
Whatever stage you're at, I can build an approach around your goals, budget, team and where you need the most support.
Fractional marketing leadership
Senior marketing expertise embedded directly into your team, without the commitment of a full-time hire.
Done-with-you influencer campaign buildout
An experienced strategist builds the right campaign, systems and resources so your internal team can execute confidently.
Influencer marketing strategy & consulting
For brands that know creator marketing should be doing more but need clarity on what the program should actually look like.
End-to-end influencer campaign management
I become an extension of your marketing team and manage the campaign from strategy through reporting.
Content strategy & creative consulting
Content anchored to marketing objectives and commercial relevance, not simply producing more of it.
Creator content & UGC
Social-first brand-owned content created for organic and paid channels, backed by first-hand understanding of both creator behaviour and brand objectives.
Fractional Marketing Leadership
Senior marketing expertise embedded directly into your team, without the commitment of a full-time hire.
For brands that need someone senior to shape marketing strategy, guide internal teams and make sure creator, content and social activity is actually contributing to business growth.
Discuss fractional support→- 01Marketing and creator strategy
- 02Monthly campaign planning
- 03Creator and content strategy
- 04Team guidance and training
- 05Campaign review
- 06Content direction
- 07Reporting and optimisation
- 08Processes and systems
Done-With-You Influencer Campaign Buildout
Not every brand needs an agency managing influencer marketing every month.
Sometimes you need an experienced strategist to build the right campaign, systems and resources so your internal team can execute confidently.
- 01Influencer campaign strategy
- 02Creator selection criteria
- 03Target audience
- 04Creator mix
- 05Budget allocation
- 06Curated influencer lists
- 07Outreach messaging
- 08Email templates
- 09Campaign timelines
- 10Workflows
- 11Creator briefs
- 12Content deliverables
- 13Creative direction
- 14Usage rights
- 15Campaign structure
- 16KPI framework
- 17Reporting structure
Your team leaves with a complete creator campaign playbook they can execute internally, without ongoing agency fees.
Influencer Marketing Strategy & Consulting
For brands that know creator marketing should be doing more but need clarity on what the program should actually look like.
I develop a complete strategy based on your brand's
- Goals
- Audience
- Products
- Budget
- Platforms
- Existing creator performance
- 01Creator mix recommendations
- 02Platform strategy
- 03Budget allocation
- 04Partnership structure
- 05Campaign concepts
- 06Creator selection criteria
- 07Reporting framework
- 08Long-term creator strategy
End-to-End Influencer Campaign Management
I become an extension of your marketing team and manage the campaign from strategy through reporting.
Discuss a campaign→- 01Creator sourcing
- 02Outreach
- 03Negotiation
- 04Briefing
- 05Deliverable management
- 06Content approvals
- 07Usage rights
- 08Execution
- 09Reporting
- 10Optimisation
Creator Content & UGC
Social-first brand-owned content created for organic and paid channels, backed by first-hand understanding of both creator behaviour and brand objectives.
Discuss content→- 01Talking-to-camera
- 02Product demonstrations
- 03Testimonials
- 04Lifestyle content
- 05Educational content
- 06Paid-social creative
- 07Organic social creative
Need senior marketing support without another full-time hire?
Whether you need a strategy built, a campaign managed, stronger content direction or someone to step into the business and help lead marketing, I can build the scope around what your team actually needs.